GM Brands Earn Big Awards from JD Power!

In the 2010 JD Power IQS results there are some significant wins for GM’s brands and manufacturing plants. GM has 10 models ranking in the top three in their segments for quality performance in the first 90 days of ownership.

GM received four awards, double the number in 2009. Chevrolet Tahoe and Avalanche, GMC Sierra 1500 and Cadillac Escalade were segment winners.

GM’s Lansing Grand River Assembly - home of the Cadillac CTS family and STS - was awarded the study’s Bronze Plant Award in the North/South America region, and was the top-ranking plant in the United States.

Vehicle segment wins for the Chevrolet, GMC and Cadillac models support the quality improvement trend seen in internal evaluations, which show that, since 2007, GM has reduced warranty repairs by 45 percent per vehicle in North America.

The Chevrolet and Cadillac brands scored 111 PPH (2 below industry average) while Buick improved slightly to 114 PPH. GMC finished at 126 PPH.

“We have a plan to be segment leaders in every market and segment in which we compete by 2012, and we’re on track to achieve that goal,” said Dan Nicholson, vice president of Global Quality. “While we celebrate these wins, we realize that our overall quality performance is not where it needs to be. We understand what we need to improve, especially with regard to new vehicle launches,” he said.

Nicholson continued: “Delivering top-quality vehicles for our customers is our overriding priority. Our entire team is committed to improving our vehicles, and we never lose sight of the fact that the competition is also moving fast. Congratulations to the GM team on the progress made so far. We all have a role to play in keeping quality as a top priority as we design, build and sell the world’s best vehicles.”

The 2010 IQS is based on responses from more than 82,000 purchasers and lessees of new 2010 model-year vehicles surveyed after 90 days of ownership. The study is based on a 228-question survey designed to provide manufacturers with information to quickly identify design-related problems, defects and malfunctions.

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